Corporate blogging: A new marketing communication tool for companies

Blog marketing is the term used to describe internet marketing via web blogs. Corporations use blogs to create a dialog with customers and explain features of their products and services. Anyhow, is it really an effective marketing tool for corporate?

A blog for marketing can give a company an identity gaining visibility on the web. It have become a way of promoting just about anything whether it may be public relations, marketing a new product, improving brand image and for research.

Blog achieves the goal of growing business because the company expands as it caters to online customers who may come across it. Blogs are a great way of promoting a business in that it can help in interacting with users and display their feedback. Thereby when other people view any testimonials made by customers like themselves they will be satisfied that the company is serving its clients well and listening to their needs.

Blogs are low cost way of marketing. Besides that, they can be changed and edited at will to suit the different tastes and fashions that keep coming up from time to time.A blog is indeed a powerful medium for corporate with many benefits such as:

- allowing readers or prospective employees get a sense of the corporate culture or work environment

- creating an online presence that builds brand equity and awareness

- allowing readers to post feedback directly on issues or features that they may or may not like

- shows the personal side of a company or a company leader

- let's companies and individuals build quality relationships with loyal readers or users

- allows companies or individuals to make important news or event announcements

As a conclusion, companies are starting to realize exactly how powerful blogs can be, especially as marketing tools. Thus, they can use blog as a valuable marketing and relationship building tool.

References:
- Blog as a Marketing Tool
- Wikipedia - Blog Marketing

- Business Pointers - Blog Marketing