A review on e-tailing - Using Touch n Go card to buy fast food in Malaysia will be a reality

Today, I am going to share with you all about what I have read from a post in My E-commerce. The post is disclosed that Touch n Go card could be used to buy fast food from 21 outlets.

After reading the post, I personally think that this implementation might not be as success as what Hong Kong’s Octopus card has done, due to the culture in Malaysia. Touch n Go is design for those who are run out of time, which ease the users and save their time while they are making payment. However, Malaysians prefer to use cash, or use future money to buy things (at least I am one of them who think like this). It is popular and successful in transportation area, such as use in LRT, KTM, and Highway Toll, but this is because when we use the card in these facilities, we could really just touch and go, where we do not need to wait it to count the cost.

However, if it implement in fast food area, we have to wait the cashier too. We can just prepare the money while they are preparing the food for us, and just wait a while for the small change. Besides, Touch n Go is successful in transportation area because it is targeting in all drivers and public transports’ passengers. However, if Touch and Go is aiming for fast food area, it is targeting on those who buy fast food through drive through, which is quite specific and smaller market.

Besides, there is another card, which is similar to Touch n Go, known as Zing Card. It is offered by various banks, where you could register if you are a visa or master card holder. This card offer an auto reload feature, which could be a threat for Touch n Go.

In conclusion, I think that this implementation is hard to be use in Malaysia, due to the culture in Malaysia. It might be successful, if the company could offer the card to be use in more area, and increase the availability of the services.